Based on transparency, user controls, retention, sharing, security history, and policy stability. Guidance, not a guarantee.
63/100
Risk breakdown
Transparency12/20
User Control13/20
Data Retention13/20
Data Sharing13/20
Security & History6/10
Policy Stability6/10
How this score was calculated
Privacy Plum scores tools based on transparency, user control, data retention, data sharing, security history, and policy stability. Scores are guidance, not guarantees.
Total Trust Score
63/100
Transparency
12/20
User Control
13/20
Data Retention
13/20
Data Sharing
13/20
Security & History
6/10
Policy Stability
6/10
Transparency12/20
Why this score
Transparency receives 12/20 because Privacy Plum sees moderate risk signals for this tool. This is guidance based on available policy, control, retention, sharing, security, and stability signals, not a guarantee.
Good signs
Some policy information is available.
Basic account or privacy settings appear to exist.
Concerns
Some details may be broad or hard to compare.
Users may need to review settings before sharing sensitive data.
Recommended action
Use carefully and avoid sensitive uploads until you review the relevant controls.
User Control13/20
Why this score
User Control receives 13/20 because Privacy Plum sees moderate risk signals for this tool. This is guidance based on available policy, control, retention, sharing, security, and stability signals, not a guarantee.
Good signs
Some policy information is available.
Basic account or privacy settings appear to exist.
Concerns
Some details may be broad or hard to compare.
Users may need to review settings before sharing sensitive data.
Recommended action
Use carefully and avoid sensitive uploads until you review the relevant controls.
Data Retention13/20
Why this score
Data Retention receives 13/20 because Privacy Plum sees moderate risk signals for this tool. This is guidance based on available policy, control, retention, sharing, security, and stability signals, not a guarantee.
Good signs
Some policy information is available.
Basic account or privacy settings appear to exist.
Concerns
Some details may be broad or hard to compare.
Users may need to review settings before sharing sensitive data.
Recommended action
Use carefully and avoid sensitive uploads until you review the relevant controls.
Data Sharing13/20
Why this score
Data Sharing receives 13/20 because Privacy Plum sees moderate risk signals for this tool. This is guidance based on available policy, control, retention, sharing, security, and stability signals, not a guarantee.
Good signs
Some policy information is available.
Basic account or privacy settings appear to exist.
Concerns
Some details may be broad or hard to compare.
Users may need to review settings before sharing sensitive data.
Recommended action
Use carefully and avoid sensitive uploads until you review the relevant controls.
Security & History6/10
Why this score
Security & History receives 6/10 because Privacy Plum sees moderate risk signals for this tool. This is guidance based on available policy, control, retention, sharing, security, and stability signals, not a guarantee.
Good signs
Some policy information is available.
Basic account or privacy settings appear to exist.
Concerns
Some details may be broad or hard to compare.
Users may need to review settings before sharing sensitive data.
Recommended action
Use carefully and avoid sensitive uploads until you review the relevant controls.
Policy Stability6/10
Why this score
Policy Stability receives 6/10 because Privacy Plum sees moderate risk signals for this tool. This is guidance based on available policy, control, retention, sharing, security, and stability signals, not a guarantee.
Good signs
Some policy information is available.
Basic account or privacy settings appear to exist.
Concerns
Some details may be broad or hard to compare.
Users may need to review settings before sharing sensitive data.
Recommended action
Use carefully and avoid sensitive uploads until you review the relevant controls.
What should I do?
Use caution with personal or company documents.
Avoid uploading sensitive files.
Review data controls.
Enable 2FA if available.
Use guidance here as risk signals, not a guarantee.
Best for
Everyday use when the data shared matches the tool's risk level.
Be careful with
Uploads, private chats, contact lists, and company documents.
Data types to avoid sharing
Passwords, financial data, health data, legal files, and confidential work files.
Safer alternatives
Coming soon: compare similar tools with stronger user controls.
Data types to be careful with
Personal documentsSchool filesBusiness filesFinancial detailsHealth informationPrivate messagesPhotos/videosLocation data
Plain-English Privacy Summary
Snapchat is scored on transparency, user controls, retention, sharing, security history, and policy stability. The current profile suggests be careful overall trust guidance for everyday users and teams.
Recent Policy Changes
Snapchat updated help-center language around account controls.
Snapchat clarified how product data may be used for service improvement.
Recommended Actions
Review privacy and AI training settings before sharing sensitive information.
Limit optional personalization and ad measurement where controls are available.
Use strong account security, including two-factor authentication when offered.
Source links
Source status: Needs review
Source links point to official company pages when available. Missing sources are marked instead of guessed.