apple.com
Apple
Devices and apps
Last reviewed: 2026-05-31
Trust score
Based on transparency, user controls, retention, sharing, security history, and policy stability. Guidance, not a guarantee.
Risk breakdown
AI Data Risk
Data Collection Risk
Data Retention Risk
Data Sharing Risk
What should I do?
- Safe for normal use.
- Avoid uploading sensitive files.
- Review data controls.
- Enable 2FA if available.
- Use guidance here as risk signals, not a guarantee.
Best for
Everyday use when the data shared matches the tool's risk level.
Be careful with
Uploads, private chats, contact lists, and company documents.
Data types to avoid sharing
Passwords, financial data, health data, legal files, and confidential work files.
Safer alternatives
Coming soon: compare similar tools with stronger user controls.
Plain-English Privacy Summary
Apple is scored on transparency, user controls, retention, sharing, security history, and policy stability. The current profile suggests excellent overall trust guidance for everyday users and teams.
Recent Policy Changes
- Apple updated help-center language around account controls.
- Apple clarified how product data may be used for service improvement.
Recommended Actions
- Review privacy and AI training settings before sharing sensitive information.
- Limit optional personalization and ad measurement where controls are available.
- Use strong account security, including two-factor authentication when offered.