Based on transparency, user controls, retention, sharing, security history, and policy stability. Guidance, not a guarantee.
91/100
Risk breakdown
Transparency19/20
User Control18/20
Data Retention18/20
Data Sharing18/20
Security & History9/10
Policy Stability8/10
How this score was calculated
Privacy Plum scores tools based on transparency, user control, data retention, data sharing, security history, and policy stability. Scores are guidance, not guarantees.
Total Trust Score
91/100
Transparency
19/20
User Control
18/20
Data Retention
18/20
Data Sharing
18/20
Security & History
9/10
Policy Stability
8/10
Transparency19/20
Why this score
Transparency receives 19/20 because Privacy Plum sees strong risk signals for this tool. This is guidance based on available policy, control, retention, sharing, security, and stability signals, not a guarantee.
Good signs
Relevant policy information is available.
User-facing controls or explanations are documented.
The score is not driven by a single signal.
Concerns
Some details may still require reading multiple pages.
Recommended action
Good for normal use, but review settings before uploading sensitive information.
User Control18/20
Why this score
User Control receives 18/20 because Privacy Plum sees strong risk signals for this tool. This is guidance based on available policy, control, retention, sharing, security, and stability signals, not a guarantee.
Good signs
Relevant policy information is available.
User-facing controls or explanations are documented.
The score is not driven by a single signal.
Concerns
Some details may still require reading multiple pages.
Recommended action
Good for normal use, but review settings before uploading sensitive information.
Data Retention18/20
Why this score
Data Retention receives 18/20 because Privacy Plum sees strong risk signals for this tool. This is guidance based on available policy, control, retention, sharing, security, and stability signals, not a guarantee.
Good signs
Relevant policy information is available.
User-facing controls or explanations are documented.
The score is not driven by a single signal.
Concerns
Some details may still require reading multiple pages.
Recommended action
Good for normal use, but review settings before uploading sensitive information.
Data Sharing18/20
Why this score
Data Sharing receives 18/20 because Privacy Plum sees strong risk signals for this tool. This is guidance based on available policy, control, retention, sharing, security, and stability signals, not a guarantee.
Good signs
Relevant policy information is available.
User-facing controls or explanations are documented.
The score is not driven by a single signal.
Concerns
Some details may still require reading multiple pages.
Recommended action
Good for normal use, but review settings before uploading sensitive information.
Security & History9/10
Why this score
Security & History receives 9/10 because Privacy Plum sees strong risk signals for this tool. This is guidance based on available policy, control, retention, sharing, security, and stability signals, not a guarantee.
Good signs
Relevant policy information is available.
User-facing controls or explanations are documented.
The score is not driven by a single signal.
Concerns
Some details may still require reading multiple pages.
Recommended action
Good for normal use, but review settings before uploading sensitive information.
Policy Stability8/10
Why this score
Policy Stability receives 8/10 because Privacy Plum sees strong risk signals for this tool. This is guidance based on available policy, control, retention, sharing, security, and stability signals, not a guarantee.
Good signs
Relevant policy information is available.
User-facing controls or explanations are documented.
The score is not driven by a single signal.
Concerns
Some details may still require reading multiple pages.
Recommended action
Good for normal use, but review settings before uploading sensitive information.
What should I do?
Safe for normal use.
Avoid uploading sensitive files.
Review data controls.
Enable 2FA if available.
Use guidance here as risk signals, not a guarantee.
Best for
Everyday use when the data shared matches the tool's risk level.
Be careful with
Uploads, private chats, contact lists, and company documents.
Data types to avoid sharing
Passwords, financial data, health data, legal files, and confidential work files.
Safer alternatives
Coming soon: compare similar tools with stronger user controls.
Data types to be careful with
Personal documentsSchool filesBusiness filesFinancial detailsHealth informationPrivate messagesPhotos/videosLocation data
Plain-English Privacy Summary
Apple is scored on transparency, user controls, retention, sharing, security history, and policy stability. The current profile suggests excellent overall trust guidance for everyday users and teams.
Recent Policy Changes
Apple updated help-center language around account controls.
Apple clarified how product data may be used for service improvement.
Recommended Actions
Review privacy and AI training settings before sharing sensitive information.
Limit optional personalization and ad measurement where controls are available.
Use strong account security, including two-factor authentication when offered.
Source links
Source status: Complete
Source links point to official company pages when available. Missing sources are marked instead of guessed.